Privacy Policy

For rovanue.com, Rovanue, and Root Ritual products

Last updated: May 23, 2026

At Rovanue and Root Ritual, we want your experience to feel simple, thoughtful, and trustworthy. This Privacy Policy explains what information Northline Holdings LLC DBA Rovanue collects through rovanue.com, how we use it, when we share it, and the choices you have. This policy applies to our website, online store, customer support, email or SMS communications, reviews, promotions, and any other online services that link to this policy.

In this policy, “Rovanue,” “Root Ritual,” “we,” “us,” and “our” mean Northline Holdings LLC DBA Rovanue. “You” means a visitor, customer, subscriber, or other user of our website or services.

1. Information We Collect

Information you provide directly

· Contact details such as your name, email address, phone number, shipping address, billing address, and account or checkout information.

· Order details such as the products you purchase, quantities, delivery preferences, order history, returns, exchanges, and customer service notes.

· Payment-related information needed to complete a purchase. Full payment card details are handled by our secure payment processors and are not intentionally stored by us.

· Messages, photos, reviews, survey responses, product feedback, or other content you choose to send to us.

· Optional information you share about your scalp, hair, routine, or product preferences. Please do not send sensitive health information unless it is necessary for your request.

Information collected automatically

· Device and browser information, such as IP address, browser type, operating system, device identifiers, approximate location, time zone, and referring pages.

· Website activity, such as pages viewed, products viewed, links clicked, cart activity, search terms, checkout activity, and how you interact with our emails or ads.

· Cookie and tracking information from cookies, pixels, tags, analytics tools, and similar technologies.

Information from third parties

· Information from payment processors, shipping carriers, ecommerce tools, analytics providers, advertising partners, email or SMS tools, fraud prevention tools, social platforms, and marketplace integrations when those services help us operate our store.

· Publicly available information or information you choose to share through social media, product reviews, or brand communications.

2. How We Use Information

We use personal information to:

· Process, confirm, ship, deliver, refund, or exchange your orders.

· Provide customer support and respond to questions about products, routines, shipping, returns, and account issues.

· Send transactional messages, including order confirmations, shipping updates, return updates, account notices, and policy updates.

· Send marketing emails, SMS messages, product updates, educational content, promotions, and launch announcements when you have opted in or when allowed by law.

· Personalize your shopping experience, remember your preferences, recommend products, and improve the website.

· Measure website performance, understand traffic sources, improve product pages, test marketing campaigns, and troubleshoot technical issues.

· Detect, prevent, and respond to fraud, abuse, security incidents, chargebacks, policy violations, or illegal activity.

· Comply with legal, tax, accounting, regulatory, and business recordkeeping requirements.

3. Cookies, Analytics, and Advertising

How we use cookies and similar technologies

· Essential cookies help the website work, including cart, checkout, account access, security, and fraud prevention.

· Analytics cookies help us understand how visitors use the website so we can improve product pages, content, navigation, and site performance.

· Advertising or remarketing technologies may help us measure ads, understand campaign performance, and show more relevant content across platforms.

· Email and SMS tools may track opens, clicks, and related engagement so we can improve our communications.

Your cookie choices

· You can control cookies through your browser settings. Some features may not work properly if essential cookies are blocked.

· Where required, we may provide a cookie banner, consent tool, or preference option for analytics and advertising technologies.

· Your browser or device may offer additional tools to limit tracking, such as ad settings or privacy controls.

4. When We Share Information

We may share information with:

· Service providers that help us run the business, such as ecommerce platforms, payment processors, shipping carriers, fulfillment partners, email and SMS providers, analytics tools, advertising platforms, fraud prevention vendors, website hosting providers, and customer support tools.

· Professional advisors, such as accountants, attorneys, insurers, auditors, or tax professionals when reasonably needed.

· Business transfer parties if we evaluate or complete a merger, acquisition, financing, sale of assets, reorganization, or similar transaction.

· Legal or safety-related parties when disclosure is required by law, legal process, government request, or when we believe disclosure is needed to protect rights, safety, security, customers, or the public.

What we do not do

· We do not sell your personal information for money.

· We do not intentionally collect or sell sensitive health information.

· We do not knowingly collect personal information from children under 13.

5. Payments and Checkout

Payment processing

· When you make a purchase, your payment information is processed by secure third-party payment providers. We may receive limited payment details such as payment status, transaction ID, billing address, card brand, and the last four digits of a card when needed for receipts, refunds, fraud prevention, and bookkeeping.

· Please review the privacy notices of the payment services offered at checkout, because they may process information under their own policies.

6. Email, SMS, and Marketing Preferences

Marketing choices

· You can unsubscribe from marketing emails by using the unsubscribe link in the email.

· You can opt out of SMS marketing by replying STOP or following the instructions provided in the message.

· Even if you opt out of marketing, we may still send transactional or service-related messages about orders, shipping, account activity, security, or policy updates.

7. Reviews, Social Media, and User Content

Public content

· If you submit a product review, testimonial, social media tag, photo, comment, or similar content, it may be visible to other people depending on where it is posted and the permissions you provide.

· Please avoid sharing personal information in public comments or reviews that you do not want others to see.

8. How Long We Keep Information

Retention

· We keep personal information for as long as needed to provide services, fulfill orders, support customers, maintain records, resolve disputes, enforce agreements, prevent fraud, comply with legal obligations, and operate the business.

· Order and transaction records may be retained for tax, accounting, chargeback, and legal purposes.

· Marketing contact information is kept until you unsubscribe, request deletion where applicable, or we no longer need it for the purpose collected.

9. How We Protect Information

Security

· We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

· No website, email, payment system, or internet transmission is completely secure. Please use care when sending information online and avoid sending sensitive information through regular email.

10. Your Privacy Choices and Rights

General choices

· You may request access to, correction of, deletion of, or a copy of certain personal information, subject to legal limits and verification requirements.

· You may ask us to stop sending marketing communications, and you may control certain cookies through browser or consent settings.

· You may contact us at hello@rovanue.com to make a privacy request.

California privacy notice

· If California privacy law applies to your information, you may have rights to know, access, correct, delete, and limit certain uses or disclosures of personal information, and to opt out of certain selling or sharing of personal information. We do not sell personal information for money. If we use advertising technologies that are considered “sharing” under applicable law, we will provide the required choices where applicable.

· We will not discriminate against you for exercising privacy rights.

European, UK, and other international visitors

· If applicable privacy law gives you additional rights, you may have the right to access, correct, delete, restrict, object to, or request portability of your personal information. You may also have the right to withdraw consent where processing is based on consent.

· If you are located outside the United States, your information may be processed in the United States or other countries where our service providers operate.

11. Children’s Privacy

Children

· Our website and products are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and delete it where appropriate.

12. Links to Other Websites

Third-party links

· Our website, emails, ads, or social pages may link to websites or services we do not control. Their privacy practices are governed by their own policies, not this Privacy Policy.

13. Changes to This Policy

Updates

· We may update this Privacy Policy from time to time to reflect changes in our website, products, services, legal obligations, or business practices.

· When we update the policy, we will revise the “Last updated” date. If changes are material, we may provide additional notice where appropriate.

14. Contact Us

Contact information:

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to hello@rovanue.com.